Which continent will reign supreme in 2013?

Posted on January 4, 2013 by PeteRizzo

Model year 2013 started way back in September for many manufacturers, as revamped editions of classic nameplates took the road right as the kids were heading back to school. However, many of the most highly anticipated rides of the New Year are either just hitting the streets this January or are still a few months away.

This is bound to be an extremely transformative year for the automotive industry stateside as some of the first all-new products since the Big Three General Motors, Chrysler and Ford faced bankruptcy in 2009 are set to hit the streets. It's been a long road to recovery for some marques as they were forced to re-establish themselves as legitimate enterprises after the embarrassing government restructuring. Slowly but surely, car sales are returning to pre-recession levels and the big brands are promising cars that will be better than any they've produced in years.

Sadly for the American automakers, foreign brands wasted no time trying to steal as much market share from the once-dominant Detroit Triumvirate as possible. While doors were shuttered at dealerships selling domestic brands across the country, marques from Europe and Asia got busy creating cars and trucks that they hoped would erase names like Chevy and Dodge from consumers' memories.

This is why 2013 will be a make-it-or-break-it year for not only the struggling American automakers but the ambitious foreign brands that want to make headway in a still crowded market.