Cool Rides Online®
Results 1 to 3 of 3
  1. #1
    General Administrator Cool Rides Online's Avatar
    Join Date
    Feb 2011
    Achievements & AwardsActivity StatsUser info
    Achievements At the Starting LineBuckling UpStepping on the GasKicking the TiresChecking the Gauges

    Cool How Fiat became relevant again thanks to a successful ad campaign

    How Fiat became relevant again thanks to a successful ad campaign

    Posted on September 7, 2012 by PaulDavenport

    Every year, the brains behind Detroit’s most successful ad campaigns rack their brains trying to figure out clever ways to entice buyers into getting behind the wheel of the automakers’ newest offerings. More often than not, car ads fall flat and do little to help push new models out of dealer lots. However, every once in a great while, an ad campaign is successful in turning even the blandest models into total hits.

    For instance, over the past two years, the marketing team for Fiat has made a brand that had been non-existent in the American market for decades a household name with an aggressive ad campaign fueled by some serious star power.

    It was impossible to turn on the TV during 2012 and 2011 without seeing talents such as Jennifer Lopez or Charlie Sheen lending their celebrity to promote the sub-compact 500 model. Even following a recession and the disappearance of brands that had long dominated U.S. roadways, Fiat was able to introduce a whole new kind of car to American roadways.

    The company flooded the airwaves with a string of commercials that featured Lopez literally singing the praises of the new car. In one ad, the starlet can be seen causing mayhem on the streets with passers-by stopping in their tracks to not only check out the starlet, but also her sweet new ride.

    The carmaker enlisted the help of Sheen, still riding high after a year of high-profile controversy, to drive the compact car around a mansion for another ad. By exuding his bad boy personality, he made the tiny car seem like a renegade’s dream ride.

    Though the 500s are taut people-movers, they are hardly what you’d imagine to be an A-lister’s ride of choice. However, after buying a majority stake in Chrysler and benefitting from a financial renaissance, the car maker was able to afford a campaign that bucked the sales trend for many new automakers.

    Whether or not the popularity of the Fiat 500 is just a passing fad, this is one ad campaign that was extremely successful in making the once troubled Italian automaker relevant again in a less than friendly market.
    Charlie Sheen Fiat Commercial

  2. #2
    CRO Senior Moderator Justa6's Avatar
    Join Date
    Apr 2011
    PONTIAC, Mich
    Blog Entries
    Achievements & AwardsActivity StatsUser info
    Achievements Checkered FlagWide Open ThrottleBurning TiresBuckling UpStepping on the Gas
    Awards CRO ChampionCRO Blog ContributorSTA-BIL Featured Ride - May 2011CRO Member of the Week


    Always keep em smokin,,,,then let er drift!

  3. #3
    Hall of Fame Member DavidC77's Avatar
    Join Date
    Dec 2011
    Westhampton, MA, USA
    Achievements & AwardsActivity StatsUser info
    Achievements Burning TiresAt the Starting LineBuckling UpStepping on the GasKicking the Tires
    Awards CRO ChampionCRO Featured Ride - September 2012CRO Ride of the Month Winner - September 2012CRO Member of the Week


    Well even with Jenifer Lopez and Charile Sheen them running it as a Super Bowl add must have helped also.

    Who looked at the car and who looked at the girl with the long legs.......

    It is a Cool Ride.........

    I just saw it as one of the cars on America's Top Gear also.
    BCA # 45934 / Central New England Chapter / BCA
    Central New England Chapter / BCA - Membership Coordinator / Recording Secretary
    BPG # 2313 / Northeast GS/GN Club / Buick GS Club of America # 2943

    "Courage is being scared to death, but saddling up anyway" John Wayne

Share This Thread!

Facebook Twitter Google Digg Reddit LinkedIn Pinterest StumbleUpon Email

Thread Information

Users Browsing this Thread

There are currently 1 users browsing this thread. (0 members and 1 guests)


Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
Enter our Featured Rides Contest Let Us Show Our Support for You Become a CRO Champion!
Single Sign On provided by vBSSO