New trend report provides color palette for cars of the future

Posted on July 31, 2012 by PeteRizzo


When it comes to paint jobs, most automakers rely on the same set of tones that have been attracting buyers for years. However, the cars of the future could soon be as colorful and vibrant as your frozen yogurt toppings, according to a new report from BASF, one of the world's largest chemical makers.

In a July report compiled by color experts from Asia, Europe and North and South America, the BASF indicated that naturally vibrant colors could come to be the new norm in the coming years, with berry reds, earthy oranges and forest greens becoming just a few of the colors that will become more available to consumers over the next five years.

In addition, the company indicated that white, silver and grey, traditional staples that, coupled with the ever-popular black, account for up to 80 percent of all production, could soon give way to more complex blues and browns.

"There are signs from automakers and consumers that the desire for more color on the roads is continuing," Mark Gutjahr, BASF's head of design, said in a press release. "We will be tapping into further color spaces, such as bronzes and emeralds."
Driving part of this transition is the growing Far East market, which BASF says are naturally drawn to more historically Asian colors. For example, it is not uncommon, the organization says, for buyers in this part of the world to go out of their way to pursue color options like gold that don't necessarily appeal to Western buyers.

So, what does this mean to you, the classic car owner? For one, it gives you another way you can make your classic car's paint job stand out at the next show. So, whether you chose to embrace the trend with an olive-gray or stand out by holding fast to a fiery red or bold black, you can choose just the right note to reinvigorate your favorite ride